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mm, 0f the great procession that says its prayers All the Wk’rld over and climbs the stairs, And goes to a wonderland of dreams, Where nothing at all is just what it seems ? All the world 0v, 1' at eight o'clock, Sad and sorrowfu‘, glad and gay, These with their eyes as bright as dawn, Those almost asleep on the way ; This one capering, that one cross. Tinted tresses, or curling floss, Slowly the long procession streams Up to the wondurland of dreams. Far in the is‘nnds of the sea. The great procession takes up its way, Wherq, throwing their faded flower wreaths down, Little savages tire of play ; Though they have no scans to climb at all, And 510 to sleep wherever they fall, By the seals soft song and the stars' soft gleams They are off to the wonderland of dreams. Then the almond lids of the Tartar boy Droop like a leaf at cl so of day ; And her mat is pleasant as clouds of down To the tawny child uf the Himalay; And the hid on the househp at Ispahan Seeq night, while the rose‘bremhs around him i 56 Beliesrve it has (some 70: you To be of! to ghe wonderland of dreams, Where nothmg at all is juut What it seems! â€"Harriet Prescott Spoflord, in St. Nicholasfor October. A r for somebody 2” mu " Lead 11%) from the desert his starry teams And mount to the wonderland of dreams. Still westward the gentle shadow steals, And touches the head of the Russian maid. And the V kings’ sons leava wressm and leap, And Grotch n loos-115 her yellow braid, Aud Bess and Anuur ful‘ow along, And sweet Mavourneen at evenâ€"song, All miuglmg the murrow's hopes and schemes Wilh those of the Wonderland of dreams, The round world over, with dark and dew, See how the great procession swells; Hear the music to which it moves, The children’s prayers mid the evening bella‘ It climbs the slopes of the fur Azores, At last it reaches our western shores. And where can it go at these extremes But into the wonderland of dreams ‘3 Hurrying, acampsring. lingering, slow, Ah, what a putter at little feet! Eyelids heavy pas flqwqys with bqqg, M, wuw ___ v. Was ever aufifiiuérhalf so sweet? Out of phe tender evening blue" The man who had been addressed~a good-looking young fellow, wearing acostly overcoat. and bearing in his hand a travel- ing~begâ€"â€"tumed as the words were spoken, and saw behind him a. heavilybuilt. elderly man of the farmer sort, who carried in his hand a long whip, and wore a broad- brimmed felt but well pulled over his eye- brows. “ Am I looking for somebody ‘2" he re- peated. “ Yes, sir. I’m looking for Mr. Mark Mellish. He was to meet me here and take me down to his place. I’ve been walking that station platform for a full hour. and as the sun is going down and I have no idea where I am, and I râ€"rrâ€"l' “ Only this," answered Noble, with a. swing of the travelling-bug. “ I'm only going to stay over night,” and he followed Mr. Smith over the rocky road and down 0. steep slope until they reached the spot where n covered waggon. drawn by a bony old white horse, stood waiting. “ Darn it all, the horse has done it at last. He‘s dead as a door nail, and you can’t get to the mines to-night, stranger, nohow you can fix it.” _wlviere he? paused. evidéntly thinking it best not to utter the remainder of his sen- tence. “ Melliah had good reasons for wanting to meet me.” he added. “ I'm beginning to think that he never got my telegram. Have you a hotel or tavarn hereaboufi ?" ” Nothing but the boarding house at the mines,” said the farmer ; “ and when you‘ve got there you are at Melliah’s. But if you’re Mr. Nelson Noble, then â€"" “ I am," interposed the young man. “ Then," proceeded the farmer, “ I’ve come to fetch you, and you haven’t any need of a hotel.” “ Good," cried young Noble, “ this great, grand, stony country of yours, with its bald hills and nothing growing, gives a man from Connecticut in. feeling of having got into the giant’s country as Jacket-the- Beanstalk did. Your depot-master trotted home a While ago, saying that there were no more trains until to-morrow, and it is going to be a deucedly gloomy night. The idea. of spending it here was unpleasantâ€" in {not I was getting nervous over it when you spoke to me.” 11 n 1 r 5' And yet you couldn’t be among hcuester people," said the farmer; “ 'tisn't like your big cities, where there is rob- bers, and bunoo men, and pickpookets, as I’ve heard tell, and traps set for you every- where. You’d find every man a brother here.” “ Tfionk you," Noble answered, and shortly finding the old man indiaposed to talk, he fell asleep under the dingy canopy, and slept until the sudden stopping of the waggon and loud shouts from the driver Housed him. ” Whai‘s the matter ? ” he cried, thrust- ing his head through a rift in the awning, and from the shadows beyondâ€"for night had fallen while he sleptâ€"Smith's rough voice replied : " I kfiow more about horses that you do," said Smith, “ if you‘ll excuse my saying it. I’ll have to ask you to stay at my place to- night. I’ll borrow a team to-morrow and take_you up to Mellispjg.” “ You are very good,” said Noble. " Per- sonally, I’m not in haste, but Mr. Mellish had good reasons for wishing to see me ticâ€"night; he should have sent a better horse for me.” ' “ Oh, that’s my horse,” said the farmer, laughing. “ He gave me the job to fetch you. Guess he had'reaaons fornot sending folks from his place. Well, losses are to be expected. I suppose. This Way, stranger ; I’ll take hold of you. I kn0w the way in the dark.” “As Smith, with 13119 freedom of the owner of the place, flung open the door, Noble caught eight of the figure of a girlof 17, who sat crouched upon the hearth before a bla_z_ing gigs. Did you ever happen to think. when dark Lights up the lamps outside the pane, Ana ypu look through the glass on that wonder- 'laud Where t_ue witches are making their tea in the “Smith, you may call me,” said the old man, " and we might as well be off; my waggon is in the holler there. The horse is acting queer and I wouldn’t give him the pull up hill. Any baggage, Mr. Noble 1’” _ __ _ _ 7 " Let me look at the animal,” said Noble. “ Bagpipe he‘s not_ degq.” And shortly Noble found himself emerg- ing from the darkness of the atarlesa night into a little area. of yellow light that fell from a lantern swinging before the porch of n shabby-looking house1 “Very likely,” replied Noble, with a. laugh ; " however, I'm glad you came for me, Mr: » " “You sit méide out of {he draught,” said Smith. “ aeein’ you’ve got chilled at the d_qpot: The Fig} 1:5. kinder Keen." The‘girl was a handsome creature; and Is she sprung lightly and alertly to her feet, Noble saw that she owed nothing to the assistance of dress. Her hair was cut short like a. boy‘s; her dress was a faded calico, made w1thout regard to thefaahion ; and her shoes were the roughest specimens of the cobbler's art. ‘v‘ Brought home company, Middy,” said the man, with an air of jollity. " Set supper as soon as ya can, for we're starved. Mighty plain doin’e you’ll find here, stranger; but you'll have to stand it." She stood in the blaze of the firefight and looked M them Wilh great, dark eyes that reminded Noble of those of a. 5ng at bay._ Then he marched out of the room. Noble sat down upon a splint-bottomed chair near the fire, and looked at the girl. She stood staring at him. Evidently the advent of a stranger had alarmed her A curious feeling of awkwardness came over “ Hullp, qtrqnger I might you be looking WAS SHE IN EARNEST? The Great Procession. the yOung man. Middy, as her father had called her, was too old to be spoken to onreeeingly, as though she were a child, and too uninformed to greet him as a woman Would. Be compromised the matter by smiling; in return she frowned. “ Well,” said the girl. “ if truth is to be told, I don‘t want you here. Why don’t you go on up to Mellieh'e? Your legs seem long enough to walk it. You’d get a. decent supper there. I could tell you how togg.” _ "fine idea that the girl was half witted occurred to Noble. “ I nun} afraid I intrude,” said the young man, yeptly. _ W“1:‘or niyl part," answered Middy, “I wouldn’t stay at all where I wasn’t Wanted." “BThVB prettiest idiot that I ever saw,” thgught Nople. He turned toward the fire and began to stir the coals winh a. long poker. Mean- time he kept his traveling-bag between his feet. Heavy steps were heard going about overhead. It was in small bills, and the men were to have been paid from it at sunset. Its delay might cause something like a riot. 7901:, I’ll go early to-morrow, Middy," he Buidijrustingly. “ You’ll have to move. I’m going to cook.” “My son, stranger,” said Smith, as he did so. But all Noble’s efforts to make talk were fruitless, and soon after supper he decidqd to go to bed. Noble placed his portmantenu under the pillow of the hammock and sat down on an old box. He was vexed by not having reached the mines that night, for his mie- eion was to bring a sum of money, which Mellish had borrowed at easy interest, to tide over a season of trouble. “ The bast thing I can do is to sleep and forget it,” he said, and had pulled off his cravat and collar, when a. Whisper fell upon his ear: “Come here,” said a voiceâ€"" come to the window!" and he saw, appearing mysteri- ously at the broken pane, the girl’s brown face and great deer-like eyes. “Come softly," she saidâ€"“ come quick! “ " Yes, I’m here, said the girl in a Whis- per. “ Lift the sash and put your head out.” He obeyed. “I want you to come down ancl go with me ~â€"I’ll show you where the Mellishes live. Come_â€"I want you to." V The girl began to set the table. Soon she said: "Then he left the fireside and Walked to the window. aux-tying his bag with him. The girl looked oval: her qhou_1l_ielj_at_ him: _ “ You haven’t a bit of pride.” she said, “or you'd get out of a place where your very victuals are begrudgea you. There‘s the door, and straight along the footpath is the road. Go to the left and keep on to Melliah’a. Maybe they want you there." n Not a. bifief imjn'replied Smith. u I got you into this fix through the horse dyingâ€" I’m bound to see you out of it." Noble laughed. The old man sat down near the table, to which he summoned his guest when the meal was ready; and shortly a younger man came in, nodded end F9015 hieseat. _ He lighted a candle, and preceded his guest upstairs. A hammock swung be- tween two beams; a couple of blankets and a pillow were arranged in it. The broken window let in the damp night air. Bunches of herbs and ropes of onions dangled from the banks in the beams. “Mr. Noble,” said the girl, “ I'm risking my life to tell you this. Uncle and Sam are all I’ve got. and many a dishonest thing I’ve heard, that makes me sick to think of, I've held my tongue about. But this is the first murder they've planned to do.” “ Murder 1” gasped Noble. “ They know all about you,” said Middy. “ Last week they robbed the mail; they’ve done that before; but this time they got a letter from you, and know just what you’ve got there"â€"â€"~-and she named the sum cor- rectly. " Then uncle got your telegram, ofiering to take it to the Mellishes. So he knew when you were comingâ€"Mr. Mellish didn’t. 'lhere was no accident; the horse isn't dead; that was all a trick; Sam took him home. It was just to get you here. After awhile uncle will come up to give you some hot drinkâ€"it’s full of laudanumâ€" don’t take itâ€"pretend to. When you are sound asleep Sam and uncle mean to kill you, and bury you, and keep the money. There! I swear it.” Just then tlie feet-of the' elderly man] were heard upon the rough steps that led from Ike Vgatfiret, and he appeared, smiling: H All right. ” Early to bed is said to be goat} f9; {olkgfl’ remagked thfa elder {11911: “Sleep well,” said the old man, and de- scended the stpirs again. It was not his fault, but it was annoying, all the same. He went to her. I She had climbed upon a shed beneath the window and stood with her cabin on a level with the sill. “Well, Middy,” he said, fancyingthis only another outcome of a lack of gcoi sense, “ thire ygp aye, eh?”__ __ 7 I‘I‘ll go in §he morning Middy,” said Noble. “Morning,” said the girl, “ will be too late. I’m not foolish; I’m talking Sense. Your name is Noble, isn't it? ’ “ Yes,” said the young man. ” You’ve got a. lot of money in that bug,” said the girl. _ “I’ve fixed you up 3 Funk, stranger? said he. “Guess you can put up with it for gpe night.” "You a‘r’e very kind,” said Noble. ” I‘m afraid I am giving you Vtgro_ul_)le._"_ "What" makes you think so?" naked Noble. “bh, they're mistaken, Middy,” said Noble, carelessly. if V Noble. “ I’ve hem-fl them talking about you,” said she girlâ€"f unple am; Sqm." “ Oh, my God, it is l” sighed Middy. “ Pretend to drink the stuff; then, when he is gone, climb out of the window; I’ll wait for you below. Will you ‘2" “ Yes," said Noble. He stared at her, half believing her, half fanoying her mad, and, with a. motion of her hand, she disappeared from the Window. A moment more and Smith came up the stairs, with a steaming glass in his hand. “A night-cap, stranger,” he said. “ Thank you,” said Noble. “ Just what I was wishing for. Can you give me some. thing to make my pillow higher? I can’t sleep with my head low." “ And youâ€"-you must come with meâ€" you can’t; go back to those wretches!” Noble said. Smith grunted and went to the farther corner, where some old garments hung. AB he turned his back Noble emptied the glass out of the window. ' She uttered this between quick gasps, for the pace had been too rapid for a woman, and sheiwas spent. “ The right kind of atufi’,” he amid. “ Thankryouz” Then Smith went down the stairs, and on the instant Noble, with his portmanteau slung over his shoulder, was out upon the shed. As he dropped to the ground a girl’s hand caught his wrist, and he was hurried away toward a road which lay like a gray ribbon amid the darkness of rock and stunted bush. After that the stunted pines grew thicker. the road ascended, a few houses appeared ; a. large one of some pretentious, in the windows of which lights were glowing, was visible upon an elevation. u Thai's Mellish’s,” said the girl. u Go and r.ng the bell,and get in as quick as 305mm ” Not a word was spoken, not a moment was lost. At last the roaring of a rapid stream was heard, and they crossed a bridge. ‘fGreat heaven! is it possible?” gasped “ Wretches ?" repeated the girl 1" “ Why they're not wretohés. Unole’s an honest man, Sam's anoxher. l‘ve been sbufliug you with lies, stranger, to get rid of you. I didn’t Want you bomhetiug round. I’ve made a. fool of youâ€"I just like to fool cit-y fellows. Nobody was going to hurt you. Goad night, you gooey-gander l” 7 Was the girl speaking the truth now. or hatishe spoken it_ bgneetih‘yia‘ yvindpy ‘2 She WEB 63, laingni'ng as she ran, and Noble walked up to the house in a state of utter bewilderment. The surprise of the Mellish's at his 51‘- rival, and the fact that they had not re- ceived either letter or telegram made him lean to the latter ooncluaian, but that night he held his pence. Time enough, he thought, to tell his tale in the mor‘ning. How They Are Raised-Pumping Out Water and Pumping in Air. The recent raising of; the Sultan may have aroused curiosity as to how this kind of work is done. The whole art and pro- cess seems to depend on the two facts, that things seem lighter in the water than out of it, and that air is lighter bulk for bu:k than water. The followmg process is one used only in peculiar circumstances, as in a river or on a sloping shore. The first operation is for divers to go down and inspect the damage through which the ship has sunk. They make as minute an exam- ination as possible, learning which side is damaged, and how the ship lies,andif sand has accumulated around her, as that makes the work more oiflicult. When the divers have report-ed, they take the first step towards raising. Two or more go down with long iron rods. These they endeavor to place underneath the ship, forcing them through, and then working I.th backwards and forwards so as to en- large the holes made. Next thicker rods are set down and worked in like manner, till a hole is made large enough to allow a large chain to be passed under. This pro- cess goes on in about half a dozen different places, so that the same number of chains are passed under the vessel’s bottom. Each end of the chains is carried to the suriace and fastened on board a kml or hopper. Then at low tide the hoppers are pinned downâ€"that is. the chains are pulled as tight as possible without overturning them. Now, when the tide rises the hoppers rise with the water, and as they rise, they lift the chains with them, and so raise the ship. Tug-boats are attached to the hoppers, and they are moved into shallower water until the ship grounds. The same process goes on at the next tide, and so on, until the vessel is left nearly dry at low water. The ship is then heeled over so as to expose the damaged side. From the divers’ reports the amount of damage is known,and plates have been prepared. These are riveted on and the ship made water-tight. The Water remaining in her is pumped out, and at the next tide she floats by her own buoyancy. She is then towed into dry dock and over- hauled. In another process, divers, as before, go down and examine the damage. Sheep-skins are rendered waterproof and well tarred. These are taken down and placed over the holes in the sides. The decks are battensd down and every orifice plugged up, so as to make the vessel water- tight. Thsn tubes are fitted into thevessol and attached to pumps worked on board a steamboat. The vessel is pumped dry ; but, besides pumping the water out, other pumps are at work pumping the air in. This is necessary, or the first set of pumps would not work. The work gees on, the vessel being gradually filled with air, and, in consequence, gradually rising. When once raised to the surface, tug boats are attached, the vessel is movad to dock and repairers begin work upon her. That night he dreamed of Middy. Her deer-like gaze was upon him, her hands up- lifted in supplication; and he awakened to think of her. The tinkle of the break- fast bell took him downstairs with his mind mill full of her, and through the day which he spent in the mines she still haunted him. M It was 3 o‘clock when a. horsemnn rode up to the Mellish door with horror in his face. .Alaa X it could not restore pretty Middy to life, and still, though many years have flown. her great dark eyes haunt Nelson Noble’s soul. and he breathes a. sigh to her memoryâ€"Family Story Paper. Editing a. paper is pleasant businessâ€"if yoRlilfe it. “ Terrible work over yonder !” he said, pointing toward the valley. “ That girl at the Smxths’â€"â€"Middy, his nieceâ€"was mur- dered last; night. They found her on the kitchen floor, a horrible sightâ€"killed with an axe, they sayâ€"and old Smith and Sam are nowhere to be found." For now he knew that he): warning had been an honest one, and that she had paid for saving his life with her own ; and now he told hm tale. Judge Lynch ruled in that land in those days, and the vengeance of those who sought and found the murderers was speedy. .4 . . .. “p.11 ' If the type is large it doesn’t contain mgch readingmattgg If we omiuvjokes folks say we arenothing but fossils. If we publlsh original matter they blame us_f_or not_ giving sejections. _ If we don’t evVeEy one says we are un jug. Fenderson (arguing in defence of his favorite theory that; personal beauty is not woman’s chief attract-ion)â€"â€"I contend that beauty has nothing to do with a young wo- man's chief chance of getting a. husband. I‘ll leave it to any married woman in the room if it is not so. " They have murdered her I” cried Noble. If we givVe selvections people any we are lazy {or not writing more and giving them what they have not read in some other pager. - if we give a. complimentary notice we are ceggured for being partial. ' If we remain in our office attending to our business folks any we are too proud to mingle with oth_er fellows. Ifuwe go out they any we don’t attend to our business.â€"Insumnce Observer, London. Visitors to the ruins of Dunfermline Abbey, so long the burial place of Scottish royalty from the days of St. Margaret and Malcolm Canmore, will not fail to remem- ber an exquisite piece of statuary by Foley in the modern church adjoining, which re- presents a veiled Widow weeping over the corpse of Gen. Robert Bruce, brother to a. former English Minister at Washington, and himself Celebrated as the governor of the Prince of Wales. It is one of the love; liest productions of modern sculpture and is recalled now by the incident of the sud- den death in a. railway station of Mrs Bruce, the Widow depicted on the tomb. She was a great favorite of the Queen and held aposition in the royal houeehold to the last. Curiously enough she will be buried in London instead of at Dunferm- line, Where her effigy is the most striking thing in even that historic town. â€"â€"Will get it in the neckâ€"The Christ- mua turkey. A company is said to have been organ- ized in New York City to supply cold air just as steam heat and gas an: supplied. through pipes laid in the streets. It is proposed ina short time to supply this cold air to the butchers of Washington Market, and, if the project proves a suc- cess, to extend the supply to restaurants and saloons, and possibly summer resorts. The supply may be regulated bye cook. The air is made frigid by the ammonia system. What Editing a Paper Is. A New Cold-Air Supply. The Veiled Widow. SUNREN SHIPS. The Ethics of Advertisingâ€" Perfect Probily Necessary to Secure the Best Resultsw“ Fakes "â€"Relatlve Cheapuesu â€"Writ1ug Admwnon't Hamper the compositor. A Little Talk About How to Reach the Public. The Non-Advertiserl We have all seen himl He usually had a small, dark shop in an obscure street. He was consistent in that he was careful that the opacity oi his win- dows should prevent the prying public from sacrilegious familiarity Wiih his dusty and soelfworn wares; and he was consistent, too, in iuruishiug the public with evidences oi his business incapacity in the shape of signs written in chalk or charcoal on shin- gles, barrel heads and box covers, and dis played in delightful irregularity hither and thither about his premises. “ Slow & Tardy, Ariistik Tellers,” staring from a dry goods box in Italic letters “ on a bender,” alternated with Roman capitals struck by lightning, always impress people with the ices. of an artistic ouifitting emporium. “ Hear is the spott for your fine dress customs," bashfully peering, on a sheet of wrapping psper, through a murky pane, always catches the iancy of fastidious Iashion worshippers. The giocer whose den is littered With pieces of. barrel heads decorated in charcoal usually has time enough on his hands to improve his taste for art. You will advertise! Good enough ; but how? Many men embark in business enter- prises and lose money. Many men squander money in their efforts to advertise nnd yet derive but little benefit from the outlay. Advertising is a science ; it requires to be studied. Like every other investment it re- quires to be treated on busines principles. You pay so much money for so much pub- licity. The shrewd advertiser will secure publicity among the people he desires to reach and see that he gets the worth of his money. The advertiser starts out with something he wishes the public to know. The advertisement will not make his goods better than they are; it will not turnish the readers of it with money to buy them ; but if it is pre- pared properly it will put before them exactly what the merchant wishes to tell them. That is its object; the merchant’s offers and the quality of the goods must answer for themselves. And just here it may be remarked that mendacity never paysâ€"it never has from the days of An- nanias down. If an advertiser beguiles :- customer with offers that era not imple- Why do people advertise ? Ask why people trade! Why do they go into business ‘2 Generally to buy and sell goods ? Why do they buy and sell goods ? 1‘0 accumulate money from the profits on the transactions. How do these profits arise? Commonly the merchants' profits arise in this way : The dealer caters to the wants of the public. Having studied his Constituency he seeks out the sources of supply in the required lines and by reason of his shrewd business skill and his ready cash buys at the lowest possible figures such a stock as he deems Will meet the requirements of his trade. Supply and demand regulate prices, of course, but it is also true that cheapness increases the con- sumption of any given class of goods; so the cheaper he buys the more he may count on selling at a moderate profit. Having bought his goods and laid them down at his shop he adds to his invoices the amount of purchasing agents’ expenses. freight, customs cuties,cartage and inci- denials, such as damage to goods at his own risk, and (it he has been fortunate enough to be able to pay spot cash and save it), huvmg deducted his cash discount, he marsh his prices so as to leave him a reasonable margin of profit after paying the expenses of running his store. Shortly stated : He goes into business to sell goods ; he sells goods to make money. THE MUTUAL FRIEND. Here the advertisement comes in. The merchant leases a shop, engagts a staff of clerks and bookkeepers and puts in a stock. He is ready for work. It every man in his employ is Worked as hard as a reasonable employer wants to see him Worked the expense of the merchant for rent, iuel, light, taxes, insurance and help will be little over what it would be if things dragged along in semi-idleness for three or four days every week, While the deteriora- tion of stookâ€"ltsses by shelf-wear, and accumulations of out-ot-style goodsvâ€"wm be very much less. How is he to get this additional trade? He must advertise ! He wants more people to visit his store. He wants more people to know that he has what they want and that he stands ready to sell to them at prices that will be good news to them. Is it unreasonable that he should inVite people to do business with him? Isn’t it natural that people should be interested in anything relating to their wants and advantageous methods and means of supplying them? And isn’t it a fact, proven by the experience of thousands upon thousands, that self-interest is thus served to the mutual advantage of both parties ? Does it pay ? Let us make a calculation 1 Mr. Jones has been in business for some time. He has done a. fur buelueee, but in theee days only a large trade can secure mercantile prosperity in any branch Cus- tomers must be prompnly attended to and to do so a good stuff 0: clerks is necessary. The freshest and best goods must be kept in full lmes and the shock must be up vmh the season. It goods are not sold in season they are sacrificed without profit, if not even at a discount off new coal, to the de- tiroration of the trade. How has business been going : Now to this ought to be added a very considerable sum ior intesest on invest- ment, deterioration of stock. etc. We find he has been selling about $60,000 worth of goods ayear, which, at 20 per cent. net profit (it he has no bad debts) Will leave him a small, but fairly healthy, margin. But he has the store, the stock and the staff to do twice the business. He reflects: Why should I not increase my sales when by doing so I will not materially increase my outlay? Every new customer I get, every old one whose purchases are increased, will add to my profits by the sum of the net profit on such trade less the sum I am obliged to spend to get such trade. His reasoning is sound 1 He draws on his resources for a. few hundred dollars in advertising space. He uses the fund judiciously, and he finds that at the end of the year his trade has grown to $75,000. The extra sales leave him a profit of 33,750 out of which to pay his advertising bill. He finds he has drawn a better class of customers; he does not accumulate old stock, his reputation as a merchant has risen and his name has be- come a household word. You can’t bury this merchant again among the eobwebs and loneliness of a non-advertising store. He has cut his business eye-teeth He DO YOU ADVERTISE? METHODS AND MEDIUMS. pays rent of store.. “ tuiea.............. “ 115116, fuel, etc, “ insunaucs and sundry expenses “ clerks. bookkeepers. _etc., $2,000 00 475 UU 350 00 800 00 6,400 00 THE PHILOSOPHY OF ADVERTISING. THE SCIENCE OF ADVERTISING. mmm’a MONEY IN 11'. $10,525 (JO Are you fond of duck? says a writer in the Chicago Tribune. Do you shoot your game or buy it? If you buy it, how do you know it is young or old? Do you want to know? I'll tell you. The Buck being old the men-ti is tough and the bill is too firmly hung to break. It is an intallibla rule. Take the duck and hold it at arm's length, straight from the shoulder, by the lower part of the bill. If the bill breaks from where it joins the meat than the duck is young. lf ls 5109311th don’t buy it. wanted, or by the hiatus between his advertisements and his business, he will lose the confidence of that customer, and powerful as a good advertisement is it can- not make truth out of falsehood. Tell the truth I And make your advertisements attrac- tive. Specialize; talk business to 30ur customers. Stste your offer plainly, briefly. Don’t resort to oireumlocution. “ And I remarked just before enterlng the house, ‘Mrs. Lushly. the moon is full.’ " “ Yes, you did.” “ And you didn't say a. word.” “ Not a word." “ Permit me to remark, Mrs. Lnshly, that you lost the opportunity of your life for repartee.” Don’t fret about your space. A reader often gets the sense of a few wellcdisplayed lines when he would not stay to peruse a regular rate illustration of redundancy. And be articular about what you Write. Everbo y can’t write good advertisements. Funny ‘2 Yes, it is ; but there are men who spend large sums in getting good ads. written. Last year a Chicago paper paid a prize of 31,000 for the writing of a single advertisement for the purpose of booming itself in its own columns. A Buffalo specialist has paid thousands of dollars in prizes for copy. One gentleman is employed in this work by a Philadelphia mercantile firm, and earns a larger salary than any regularly employed newspaper writer in Canada. And these men know the import. ance of “ good copy." at you can’t write the best of ads. it will pay you to get somr- body who can do so to put your mattee into attractive shape before it goes out to the public. “My dear.” said Mr. Lushly, in a tone of mild reproach which broke a. silence which was becoming oppressive, “ when I came up the steps last night I did not walk With the firmness that is one of my char- ncterisiics when I amâ€"erâ€"in perfect health." "No," was the coolly spoken reply; “yopd§<1_not." 7 They are legion l And they get a good deal of the mar- chants' loose change, giving in return ~â€"â€"? What is an advertising “fake”? On, th: term is quite elastic, and will include all that class of “schemes” which are in results equal to printing (or painting) your card on paper and burying it, or using up $10 in furnishing $1 worth of publicity in an unprofitable and undignified way. We’Ve seen people who seemed afraid of the merest mention of their names in the newspapers when they had by some lapse got into police court or become connected with a scaly transaction, who said “advertisements aren’t read," yet they patronized every railway, theatre, direc- tory, fair prize list or other advertisement mausoleum and every transitory and inar- tistic dodger, circular or card fake that any glib-tongued agent presented; and we've lived to see several such concerns attain distinctionâ€"in the hands of the sheriff. 01 course any degree of publicity is useful ; it is desirable, if not too costly. There's the rub Reach your customers 1 No Ontario retail grocers advertise in Quebec papers. Why? Because they could not reach through them the people whose trade they compete for. Here is the key to the situation. THE BEST ADVERTISING MEDIUM. The newspaper 1 One of standing and influence 1 One that circulates among those you would reach. Circulation means publi- city; standing and character give influ- ence. Both are factors in securing the desired result. A newspaper that endorsc a humbug, either in its news or advertising columns, depreciates the value of its space to its customers; a newspaper with poor circulation, or with a. circulation among a class that is unlikely under favorable cir- cumstances to yield patrons, is a poor medium. The respectable, carefully con- ducied newspaper goes into the bosom of the family; in thousands of homes it is a daily or weekly visitor and is as one of the family circle. It relates a history of the day's or week‘s events and its advertis- ing patrons’ names grow so familiar to the readers that they attain, with them, to the exclusive position of the business men in their respective lines. When they offer something special that strikes the fancy the reader does not drop into town to make a tour of the stores of Brown and Robinson and D‘Smith, but saves time. trouble and money by going directly to Jones, on the principle (and a very sound one, too,) that if the others had anything worth offering they would have called the attention of the public to it. Circulars ? They are all very well in their way, but they are expensive. A hundred dollars spent judicioutly in placing tasteful, well- Written advertisements in a good paper will go further than four times the amount in circulars and postage, and will have better results. Circulars and dodgers have their uses, but those uses are merely supplemen- tary and cannot take thsplace ot legitimate newspaper advertising. Be liberal ‘2 Your advertising bill is as much an in- vestment as your rent. It it is Well done, you should spend as much in advertising as in rent. 'l‘he experiences of the world’s most successful men warrant that observa- tion. Get a good, clean medium; see Lhat it reaches the people you would induce to trade With you Write your advertisements in a neat style, or get thzm so written. Don’t weary your readers. Don’t try to get the worth of your money by crowning your space, or you will defeat your own object. Don’t kt your ad. grow stale. Have some variety about you. Don't romance; be scrupulous about carrying out all you promise ; it is worth something to have a reputation for strict advertising probity Don’t think you can advertise enough in a Week or a month to do all year, for you can’t do it. any more than you can eat enough at a mail to do you a month. Keep your name before your readers and don’t let them ianoy you've been queezed out. And when you get your copy ready put it into the printer's hands early. Give the printer a chance. Unless you are a printer don't try to run the composing room ; if you do you’ll very likely makes. bomb of it, even if you don’t know it. Of course he will try to help out your ideas, as he ought; but the general “ build " of the ad. is much safer in his hands than in yours. Any way he would only laugh if you asked him to set display lines in agate and body matter in four line pica. Many a good ad. is spoiled by limiting the taste of the compositor in its display. When you send reading notices let them tell a plain, business story and not too long a one at that. But the most important thing, after a good medium is secured, is to be always at it. A good journal works every day or every week, and it is largely to the regular, scientific and liberal use of such that our modern merchant princes owe their standing in the business world to-_day._ M01151 : Begin now 1 Settling a Duck’s Age. He Reproaohed Her. ADVERTISING " “mas.” A FEW POINTEBS. MABQUE'ITE. â€"He is a pretty foolish man who thinks that the gran widow in green. I do not want a dog for fear he’ll bite me; I do not wish a girl, for fear she’ll slight me; I do not want a. home, for fear he’ll kick me; I do not wish a friend. who’ll mayhap stick me ; I do not want to live. for really I Am fearful, when life's over, I must die. But this is true, whate‘er may mar The tom of Fate’s bright chances, The dances that we sit out are The most delightful dances. *Wifeâ€"I believe you only married me for my money. Husbandâ€"Everybody else thinks the some thing. Why doth the Reverend Doctor shoot The lowly quailâ€"e base pursuitâ€" Biuce by his weeklv pupib mil He makes his congregation quail. He hoped to win her by his presents but she said his presence wasn’t desirable, so he didn‘t send any. The Daily Ncu's' revelations of the Turk- ish excesses and horrors in Crete unused great confusion in the uiroiea of the Turkish Government. The first aiep taken on the par» of Chakir Pasha and his supporters among the European Consuls in the Island mg to contradict the facts. but as this miled, acousauons followed. His Excel- lency endeavors to throw all blame on his assistant Galip Bey, who is supposed to have been given to him as a spy, and tub commander Ibrahim Pasha. Boih are represented as thwarting Chnkir I’usha’: work of pacific-Mien. The Forte is besides accused by (:hakir Paaha of refusing to give him definite orders as to his future Policy- H “Give me free ore,” said the speaker, “and I'll sell pig iron in Liverpool and send steel rails to London. What Ameri‘ can industries most want is free opportu- nity, and not legislative protection not restriction."â€"Imerview with the President at the Pennsylvania Steel Company. The “ Dally News" Reiterates its Chm-gas Against the Turkish Government. The special correspondent of the Daily quis, Wrwlrngri‘rom Cauga, Ba.) 3 :_ The Turkish Government is also per- plexed by the recent mutiny of tour battalions of redife (reserves) who havn already been sent home, and of three more ostlalions who mutinied since. They feel uneasy lest other troops may follow these examples. Indeed, signs of a rebellious tendency are becoming manifest not only among the remaining troops, but even among the famous Albanian gondarmerie recently recruited to ieplace the Cretan men. Troops and gendarmes alike com- plain, the former of the soantiness of their food, clothing and payment, the latter of the nonpayment of their salaries. Since the 1st oi August last no more than £17,000 have been received from Lonsian- tlnople for the maintenance of 25,000 soldiers in Crete l CONTINUA‘SCE OF THE EXCESSES. Meanwhile all sorts of excesses continue to beperpetrated in the island, and the news daily received here from the district of Ruthymo is alarming. Prisoners in batches are daily brought into the prisons, and the ill-treatment continues. ” Because he is employed at the post- ofiice. And that ain’t the worst of it.“ " No ? ” “No, sir ; his wife takes hush money." “ You don’t say so ! " “ I do. She‘s a child nurse.” All churches within reach of the troops have been desecrated and damaged, some- times in a most brutal manner. The flag- siaffs, on Wklth flags representing their patron saints were hitherto hoisted, have been taken off by order of Chakit Pasha, who has abolished that old religious cas- tom. Beating is still in full practice, and in order to make it more paintul, water is often poured over the body of the victim before the cruel proceeding begins. The prisoners are not only beaten hard on their Way to the fortress, but within the prisons they are periodically soonrged till the floor is often covered with spots of blood caused by the whip. “ But} you would," came a voice from the gallery. The knife should be held by the handle only. Do not touch the blade with your finger. The fork should not be held with the Whole hand except when cutting. In raising the food to the lips hold the fork at the end of the handle, prongs upward, be- tween the first finger and thumb, the hamdle ne‘ing on the second finger.â€"-De- roit Free Press. “Young man,” said the temperance orator, “ if there was no liquor in the world you would not be standing ’round on the corners, out of work.” “Why do you call that colored man a blackmailer? ” The prisons are full of such victims, and, especially in the district of Rethymo, are reported to be packed with them. '1 he terror of the knout is felt not only by the prisoners but by the entire pepulmion. Peasants are whipped on the slightest pre- text. I witnessed a few days ago a lieuten- ant-colonel beating a peasant simply be- cause he did not make the temcnahâ€"Cl'utk- ish saluteâ€"to him. Mendicantâ€"Well, I've just come from Chicago, and you've got tel: drink there. There ’re 5,480 saloons in the town. and they’ve all go: ter live. What show has one man against such a. number ?â€"Spell- binder. This regime, never heard of previously, is especially felt by the women They do not venture to go out in order to get water, or to collect their olives, now in season They are fallen upon or hard pursued by the soldiers or gendarmes, who run after them with criminal intentions. A great number of cases of violation of women might be given, if it did not expose to danger or compromise the victims or the accusers It is obvious that any oflicial inquiry on the subject would expose them to great risks, the more so as the compro- mised authorities would have to carry out the investigations. Moreover, the question is so delicate that it is a point of honor with any injured woman to avoid making public a scandal reflecting not only on her, but also on her husband and the whole fam- ily. For these considerations no woman or man will ever permit thename of the violated person to be known to the public. I know personally of several cases, but I am threatened with personal injury if I publish the names of the victims. A gentleman cf the highest standing confessed to me some days ago that his own sister, with two other young women, while returning from their olive gardens. were fallen upon by soldiers, and had, only after a daring ex- pedient, a narrow escape. But I am also particularly requested to avoid compromis- ing his sister. I repeat than, it would be wrong to give definite and precise facts. The situation is aggravmed by the fact that the Christian population is eubjgcted to forced labor. Thus the inhabim’ms of Sexino were invited by the Kaimakan Ali Kim, on the lfinh ult., to labor at the erec- tion of blookhouses intended, as the authorities ironically pretend,to secure pub- lic peace. Benevolent Gentlemanâ€"You lock to me as if you were in the habit of drinking too mggh liquor.” M The kisses that are never kissed, Sad poets sing, me sweetert, And opportunities we’ve missed Must ever seem the meanest. 1115 Vacation Would Be An Unanswerable Argument. CRUELTIES IN CRETE. How to Eat in Company. DELIGHTFUL DANCE S‘ \Vhat He “’ants. 0U TRAG E 3 ON WOMEN. Extortionlsts. THE TIMID SOUL. Gone. Young ladyâ€"That won't do at all. Show me something with a narrow brim. (Sotto voce)â€"The sleighing season is coming on and Harry must have halts show at least. ' rug pattern and 50 cull BUSH, St. Thomas. Ont. Millinerâ€"wa, heré is one {flat I think would suit. The broad brim is especially suijable to; you. W Young ladyâ€"I want a. very stylish hat sn_c1_§9p1ethi§g awfully heccming. V W She tried to write love poetry to the deacon, and could frame onlyâ€" " Affliction sore Long time I bore." Had the lone creature used Dr. Pieroe'a Favorite Prescriptionâ€"4116 sure remedy for the weaknesses and pecuiiur ailments of her sexâ€"she might have secured the deacon’s favor by the cheerful character of her verses. Aunt Suean Turner (just returning from a visit)â€"D‘ye mean tex‘ say that “ Bial Simpson’s died ’n’ been buried since I hen gone? Well, Inever! It jest beats the Dutch how luck rune agin me 1 I was sick, ’n’ lost Decoration Day. June Thompson sent for me to nuns her when Mariam had her quiltin’. Fourth 0' July it up ’n mined; ’n' now I’ve lost ’Bail’s funeral ’n’ I always set each store by buryin’a too “ And you told meâ€"told me without the shadow of a just, but in dead earnest, that you never heard of the League or Brother- hood and did not know what they meant. Is in not so? " And they pafted forever.â€"Pittsburg Dispatch. THECODK'S BEST FRIEND “ Listen to me, Clarence Coughdroppâ€"” and there was a cold, elmer glltber in her eyeâ€"“ I asked you a question last night-â€" a simple every day question that every school boy and school girl in the land coulti. have answered with thrir eyes shutâ€"you stared at me in blnuk amazement. You remember it, do you not ‘2 ” “ Yes,” her falt'ered, “I remember. It was whether I favored the League or the Brotherhood ? ” “And you expect me to marry you,” continued the now thoroughly aroused woman. “You! A man who confesses himself actually ignorant of the existence of the League or Brotherhood. You must thi‘nk‘l‘n-J‘ a chumpJ: A gentleman just arrived at Winnipeg. from the mountains tells of a thrilling accident which beiell the Canadian Paoxfio: Railway express from the coast on Saturâ€" day. He says that at B. point where the tracks run away up the mountain side,neer Columbia river, a. quantity of falling rock either struck the train or had previously carried away the truck. However this may be, a couple of the cars, including the pae- sengcr coach, swung about and toppled over. The bank was very perpendicular, and the cars would have tumbled several hundred feet below into the flowing river had it not been that the coupling twisted around and held the tremendous weight. There were two cars, one with its load of” passengers, suspended between heaven nndi earth. The weight of the engine and the: rvmeinder of the train prevented the sue»- pended cars drawing the whole train down. The suspense was said to be something dreadful. The frightened passenesj‘, were compelled to remain in their D'Juoug con. dition until train bandit “ , omit s. platform around and nndernt nth "one suspended can, thus enabling all hands to make their escape. Don’t hawk, hawk, blow spit, and dis. gust everybody with your oflensive breath. but use Dr. Sage'a Oatnrrh Remedy and and; it. 50 cents. by druggista. Amazing Ignorance of an Ambitious and Aspiring Young Dian. “ Phylliel Darling l” There was a. tremor in the full, rich, manly tones. He looked up with bet-leech- ing eyes, in which the faint ampioion of a. tear glietened, at the fair, perfect type of all that could be lovely in Woman that stood before him, and as he looked long, earnestly, intensely, his voice broke in a trembling treble. Outside on the brick ewmhed pave could be heard the low, dull Bog of the rain drape and the soft, plaintive gurgle of the Orion grinder as he gymted the crank {or all there was in it, while the merry invitation of the man next door to “ have onoza one 'fure we go home ” broke upon his ears with a startling distinctnesa that made Ina tired head ache. " Phyllis l” “ What is it, Clarence ?” said the beauti- i'uI girl, turning the rareand dazzling love- linusof her face tow rde his, but there was no answering tremor in her voice. “ Have you a pain? Perhaps a porous plaster or a. pill *7 ” “ True, alas! too true. But it will not always be thus. I am youngâ€"â€"” “ And cal 0w," chipyed in the maiden. Not. noticing the iutermpnion be con- tinued : “ I will woxk. carve A name for myself, and paste it on each successive rung on the ladder of fame, until wealth and position are mine. For you Iâ€"-â€"-” Clarence bowed his head. He could noi‘é speak. _ Recently the Duke of Fife sold a farm to two of his tenants under highly interesting circumstances. Messrs. A. and G. Shund are the occupiers of a holding near Macdufl’, and they represent the oldest family on the estate, the same farm having descended in succession from father to son for over 300 years. It is now their freehold, bought from the Duke, together with the adjoining orofts, at the rate of 26 years’ purchase. “ Do you- mock me still ?” he cried, springing to his feet, while all the pent-up agony that had twisted his internal economy with a gas-plier twist tortured his lentures into an awful look of despair. “ You know how madly, passionately, I love you. It is true, you are rich and I “ Owe for your last week’s board," came the cold. calm, matter-ofâ€"faot and business- like Eeply. V Loaded (V. P. R. Couches. Derailed, Hanging Between Heaven and Earth. thousands, perhaps miliions, think,” wrote Byron. The inspiration of his pen might give the dusky fluid such a. far-reaching power, and we wish we were possessed of such an inspiration, that we might, through a like medium, bring into such extended notice the matchleee virtues of Dr. Pieroe’s Pleasant Purgetive Pellets, those tiny, eugenoonted granules which contain, in a concentrated form, the active principles of vegetable extracts that Dame Nature de- signed especially to promote a healthy notion of the liver, stomach and bowels. The Power of Ink. "A Small drop of ink, falling, like dew. Rpm: a tlgoughbj proclaims thatiwbich make- GENTS MAKE $100 A MONTH with us. Send 200. for terms. Acolored {at'ggrzl‘and SOAcqlored designs. W. (213' A THRILLING Si'l‘UA'l‘ION. THE ISSUE OF THE DAY. Let the Good Work Go on. Poor Widow Bedott! D {2312‘- 52 89‘. A Fife Farm. Hard Luck. m “if”? ‘f‘xilous con- ‘Mdfi Cum 9. platform f“’ the suspended oars, nanda to make their