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The sweeping changes which are taking place in Rich- mond Hill’s business section â€" changes which have provided more alteration in the appearance of the village in a year than took place in the preceding thirty -â€" mean quite a bit more than the simple improvement of property. They provide tangible proof of the fact that the Hill is on its way to beginning the “market place” of its district â€" a market place ich will inevitably attract more business because of the availability and diversity of the goods and services which its merchants offer. , There’s no getting away from the fact that the modern shopper likes to have the opportunity of looking around and making a selection. If there is only one grocery store, one drug store, one hardware merchant the tendency is to say â€"- “Oh, let’s go to Toronto or Aurora or Newmarket where there’s a little competition and a better selection.” ‘ In actual fact, that “better selection" may not exist. Nevertheless it’s hard to convince the shopper of that. ’Tis human nature, we suppose, to believe that because of greater displays greater diversity exists. It is our firm belief â€" a belief which is backed by incontrovertible research â€" that “business begets business.” The shopper who can come to a town, be met with a good competitive display, and find in that town the fulfilling of all of his needs, is much more like- ly to leave his dollars in local tills than the buyer'who, dis- gusted because he or she cannot find what they want in the community, goes somewhere where ALL requirements can be met. -- Au .1 . n 11,, Advertising pays. Of 'that there is no doubt whatso- ever. But to pay it must be beamed at an objective. To gain that objective discrimination must be used. We sug- gest that analysis of the project presented is a “must.” The fiests are simple. “Does this benefit my business_ my comâ€" munity, the peop who are my neighbours, or the country in vtvhich I live ?” e suggest to be the first and most impor- an . W luv u. In this connection advance information that further stores are planned for Richmond Hill in the near future is interesting. These stores, We understand, will add to the variety of retail business which is operating in the town. In- ev1tably, because of the fact that they offer wider shopping opportunities, their establishment will react to the benefit or those who are already in business. Illlvvv -. .v v.-- _.7. We believe that there is little room at the present time for petty local jealousies. The fact that a new store comes in is not going to rob an estabished merchant of his trade. Everything proves that, properly handled, the two stores t0- gether are going to 'do more than double the business that (me did. Trite as it may be the old saying about “competi- tion being the life of trade”-still has a lot of punch in it. There was no shilly-shallying. The merchant couldn't see any value in handing out $5. for space and display which was worthless to him and had no hesitation in saying so. Politely but firmly he refused to be “taken for a ride.’: _ v_-_-,., This business of buying space in catalogues and pro- grams is a ticklish one, and one which is a continual head- ache to business men. We are of the definite opinion that it is up to local business to support local activities. Granted that at times the advertising value of space in a program is questionable. Nevertheless community good-will is a a valuable thing. And even more so is the support of local activities which help to make a community a IiVe, progress- ive place in which to live â€" and a place' in which our young people, especially, can find the amusements and interests which keep them at home. But on the other hand there is no reason why local bus- iness men should let themselves become targets for the men and women who make a steady living by attempting to sell space in outside programs and such projections which can- not by any stretch of the imagination, be classified as havâ€" ing'goodwill,community-building or business-getting value. We were interested a few days ago, when in a local mer- chant’s store, in observing the manner in which he dealt with a transient seller of space in a program which had little or nothing to do withulocal a_c_tiyities.__ ‘ ‘ _ _ “Afn I 'sure that the promises made as to this getting distribution can and will be carried out?” _is another. If a projection cannot measure up.to those simple tests then the money should be saved for more worth-while en- deavours. Business Begets Business Therefore, we repeat, our local “improvers” are doing a whole lot more than just dressing up their own properties. They are giving a “zip” to local commerce which in turn will react not only to their own benefit but, beyond question, to the benefit of all businesses and the town as a whole. In some ways, of course. it would be easy to say “No” to everything. But that would be a short-sighted policy, destructive to the best interests of Richmond Hill or any other locality. The merchant who adopted it might save a few dollars â€" but if all took the same stand there would soon be a dead town. with its citizens going elsewhere to do their business and find their amusements. The days of the village where everybody lived by tak- ing in everybody else’s washing are dead as the dodo. That is as it should be. No town or individual can live unto them- selves any more in the present state of our civilization. Is It Worth While? BRIGHTEN ms HOME Iith AGENT FOR DON - 0 - TEX CLEANING Suits cleaned and ‘pressed $1.00- Individual attention given to, every of your garments THE' LIBERAL, Richmond Hill, Thursday, Sept. 15, 1949 An Independent Weekly â€" Established 1878 Subscription Rate, $2.00 per year; To the United States $2.50 Member Canadian Weekly NeWSpapers Association J. E. SMITH, M.P., Publisher F. J. PICKING, Managing Editor RICE’S FLOWER SHOP TELEPHONE THORNHILL 214r13 After 6 pm. for pick-up. SNYDER DRY CLEANING 2E1): liberal Nights 8; Holidays 4516 Funeral Designs Cut Flowers Centre St. W., Richmond Hill Dresses $1.00. detail in the care Phone 490 orsages VWV' .W 34' IIIIIIIII EIEIIIIIIIIIIIHIEIIIIIIEli Issue after issue of this dis- trict’s “home paper" goes to press with hardly a line of editorial or news matter in it that hasn't been dug out, written, edited, proofed and printed by its own staff. Put another way â€" this paper goes “all out" to fill its columns with home-grown, home-handled news. But now and again so ething comes along that’s so good it’s worth passing on. Such is the case this week so, for the first time in the months which this col- umn has been running, you're be- ing treated to the thoughts of someone else. It’s a. matter of pride to the staff of The Liberal that in its columns is to be found very little "canned" material â€" that is to say, material‘ picked up from other papers or from one of the many sources available to weekly neWSpapers. I suppose that I might as well tell the truth and admit that I have a lazy streak. ' Someone's going to accuse me of it anyway, so I had better beat them to the punch. Jokes to one side, the article which I am reprinting, and which I pinched from the Noran- da Press,"- gives a slant on weekly newspape ing‘ which I believe is worth rea ing and which, it is my hope, will convey to the readers of this paper something of the prin- cipleswhich govern us. in serving them and also somexof the prob- lems which have to be faced. So here it is. “Oh for the life of a weekly editor." How many times have newspapermen plugging away each day on the big dailies uttered this phrase. How many times have they wished that they could change the hustle and bustle of their‘daily life for "what they be- lieve is lackadaisical, soft life of a. weekly editor who has only one paper a week to worry about. Only one paper a week to worry about. Yes that is ell but a daily newspaperman wo d soon find out that a week is her ly enough time to put out a weekly, that is a good weekly. For with weeklies, ed- itorial stafi's are at a minimum, budgets do not allow an excess number of reporters, and what is more to the point, weeklies do not possess wire services and there- fore all that appears in the paper, with the exception of a few items from other sources which are of .local interest, must be written by the staff. She consented to make a very brief speech. It was brief â€" but good. She said: “I have lived with John for fifty years and he has never once found fault with my cooking." Now, the old lady’s memory may have.bee.. a little at fault. However, her husband must have been strong on appreciation; that is what she remembered most. In my own home I recall that at the close of nearly every meal; Dad would push back his chair and say: “I never enjoyed a meal more in my life!" Mother would pretend to disagree, but I could see she enjoyed it. I liked to hear Dad tal ’ like that too. There isn’t enough appreciation with us; we take too much for granted. One of the loveliest passages of history is that which tells of the tendellness of Charles Lamb for his ailing sister, Mary. More than once he led her to the mental hospital when both felt that another break was coming. But Charles knew what pleased Mary and he dedicated his book of A daily newspaperman writes about persons and people whom he does not know, 'or at least, in whom he is little interested, while I was invited to speak at a re- turned soldiers’ banquet recently. The place next to me was vacant when the meal began but eventual- ly the latecomer arrived. He soon made up for lost time. Most men eat too fast; he was no exception. After ten minutes he had caught up with the rest of us. I didn’t attempt any conversation until he had slowed up a little. I said he seemed to enjoy his food. He agreed. Then he told me a lovely story. Two weeks previously his father and mother had celebrated the fif- tieth anniversary of their wed- ding. At the party the guests wanted his mother to make a speech. She demurred. They insisted: “You’ve lived with Dad for fifty years; tell us somethting about it.” ON SHOWING APPRECIATION Announces that he has been appointed representative of the NORWICH .UNION INSURANCE ASSOCIA- TION, specializing in Fire, Accident, Auto and Liabilâ€" ity Insurance. Brooke Sfreet, phone Thornhill 119J From The Hilltop A. 0. THORNE COLUMN OF VIEWS AND OBSERVATIONS (By F. J. Picking) For in a community the weekly newspaper can_render a great ser- vice. It stands as the protector of the weak and oppressed. It speaks out for justice for all inâ€"the com- munity, it prods local authorities into action. Yes, it even makes mistakes but a good weekly editor will admit his mistakes although he will refuse to back down from a position which he has taken and which he knows to be right. the weekly editor is writing all the time about people he does know, about many who are his personal friends. How many times in his writings does he stop and wonder what effect they will have on his friends, or how his friends will take them. And yet, if he is a good newspaperman, he must put all this aside and think only of the service he must render to his com- munity. A weekly editor must run storâ€" ies which he knows will hurt his friends. But he knowa too, that if the truth is written it will not hurt people half as much as will garbled rumors making the rounds of persons throughout the town. His decisions must be made re- gardless of the effect they might have on local advertisers or on the paper’s circulation. He must make them fearlessly knowing that the daily newspapers which have no- thing to lose in the way of adver- tising or circulation will use them anyway. Even when the newspaper has finally gone ,to press the weekly editor's worries are'not over. His headaches have commenced. A number of persons lose no time in bringing to his attention the fact that they disagree with some item that has appeared in the latest ed- ition. Most of those who complain unfortunately, have not the cour- age to put their opinions in writ: ing so that they may be used in “Letters to the Editor” columns. Although it is well undersitood that newspapers run these columns so that the general public may freely express their views the majority of dissenters prefer to carry their complaint direct to the editor and leave it go at that, despite the fact that, although they demand that a letter be signed before they will print it, newspapers will glad- ly withhold a person’s name on re- quest. When Mary anointed Jesus, some onlookers criticized her, but he said: “She hath come afore- hand, to anoint my body to the burying.” Mary’s gift was time- ly. It was no accident that Jesus used the word aforehand when eulogizing Mary. There is a time when loving service can be render- ed, when it'will be appreciated. There comes a day when the mem- ory of our indifference brings only vain regrets. Margaret E. Sang- ster has voiced what many must have felt: poems to her. In a letter to his friend Coleridge, he said: “It will be unexpected and it will give her pleasure for there is a monotony of the afiections, which people to- gether are apt to give in to; a sort of indifference in the ex- pression of kindness for each other.” There you have it in a sentence. We take too much for granted. If I had known in the morning How wearily all the day The words unkind would trouble my mind ‘ I said when you went away, I had been more careful, darling, Nor given to you needless pain; But we “vex” our own We might never take back again. We have careful thought for the stranger And smiles for the sometime guest But oft for “our own” The bitter tone, Though we love “our own" the best: Ah! lips with the curve impatient, Ah! brow with that look of scorn, ’Twere a cruel fate Were the night too late To undo the work of morn. Our quotation~ to-day is by Thomas Carlyle: “Do not try to see what lies dimly i: the future. but do What lies clearly at hand." It is surprising how many people run a newspaper down claiming they are not furnishing the read- ing public with enough news and yet; at the same time will go to any length to keep a story about themselves out of the papers. Yes, you daily neWspapermen think well before you say, “Oh for the life of a weekly editor”. AFTERNMN DR.AREHER’WALLAEE Registration at Lindsay Colleg- iate Institute at therbeginning of the new school season was 575. Overcrowding of the school was admitted by the principal, who said, ,however, that problems would iron themselves out. Lind- say public schools also faced a problem when over 40 pupils reg- istered in the first grade at each of the four public schools. Operating six playgrounds dur- ing the summer months, Lindsay Recreational Committee reported a record total of 21,219 attend- ances. Organized sports, with community nights for adults, fea- tured the season’s program. The largest local real estate transaction in some years has been completed in Stouffville, with the Silvester Block on Main Street there changing hands. For the first time in fifty years the Sil- vester flame is no longer part of the ownership name plate. Building permits in North York in August more than dgubled those issued in the same month last year. July 1948, figures were $1,764,380. This year permits amounted to $3,961,362 Nearly 3,300 pugils returned to school in the First Township School Area, North York, on re- opening. Three new schools were ready and were rapidly filled. The area is at present operating- ten schools, with ninety-nine class- rooms and ohe hundred and thir- teen teachers. Sponsored by the Newmarket Trumpet Band 3. recent tattoo held in that town saw 3,000 spectators present at the afternoorbxperfor- mance and 5,000 in the evening. The new hall of the Woodbridge branch of the Canadian Legion is to be opened on September 17. A parade, softball game, dance car- nival and midway, plus the pres- ence of Vampire jet fighters, \vill make the day a big one for the town. ' An apparently well organized gang has been rustling cattle and chickens on the borders of Dufi'erâ€" in, Peel and Simcoe counties. Provincial ploice cars, bolstered by armed bands of farmers, have been attempting to catch them. 481 dwelling permits were is- sued; 36 additions and alterations; 60 garages; 2 stores without apartments; 2 service stations; '2 stores with apartments; one com- munity hall; one stable. More than forty Orillia young- sters have been taught? to swim during the past summer through the efforts of the Orillia branch of the Red Cross, the Y.M.C.A. and the Ladies‘ Auxiuiary of the Orillia Lions Club. , Some 4,000 personal invitations are being sent out by Mayor Grant K. Mayor of Barrie to far- mers in the Barrie district who are being invited to attend the annual Farmers’ Day in that town. in the Nottawasaga River were reinterred there recently, /with Canadian Legion representatives from many points taking part in the service. He died in the war of 1812. Indications are that the "old oaken bucket” will soon become a thing of the past in Thistletown. casses away Seventy Orillia teen-age boys, all members of the baseball league sponsored by Orillia police, were guests of the Maple Leaf baseball club at a recent double-header in Toronto. Established two years ago, the LindsAy branch of the Victorian Order of Nurses has just an- nounced the arrival of a nurse to look after Lindsay people. Her services are available to all cit- izens. 375 students were present, fifty of them being new pupils, when Aurora public school opened for the fall term. ~ A drilling crew is working on a new well and tenders have been awarded for the installation of water services in the village" Remains of a British soldier dis- covered in July on Nancy Island A group of forty young men and women from 28 countries is this year training for an eight-week period at UN. Headquarters where they are assigned to different departments in the Secretariat to learn the work of the Organization. Here, Admiral Chester Nimitz of the United States, U.N. Plehiscite Administrator for Jammu and Kashmir, explains his contemplated mission to interested “internes” Kaniz Ataullah (right) of Pakistan, and Surgit Singh, of India. News Of Our Neighbours Plebisc‘ite Adm'in'istrato‘r MeEts U.N. Ihternes "es and taking the car- ammals aw W. J. SMITH & SON Phone Richmond Hill 343r6 Passengers Fully Insured Edward PaIlister, Prop- 213 Oak Ave., Richvale To the Property The persons entitled to vote on this question are those persons shown as property owners on the last revised voters list. In order that each property owner may have the facts with regard to the whole matter of transportation on Yonge Street, the following summary has been prepared for your in‘form- The Municipalities of North York Township, Markham, Vaughan and Richmond Hill purchased from the City of Toronto in 1930 the portion of the Metropolitan Radials on Yonge Street be- tween the north City Limits of Toronto and the north limits of- the Village of Richmond Hill. Under an agreement dated 17th July, 1930, and expiring 17th July, 1945, the four municipalities entrusted the Toronto Transportation Commission with the operation and management of the Rail- Way. This agreement was renewed for a period of three years expiring 17th July, 1948, and was further renewed for a one year period, expiring 17th July, 1949. To co-operate in the conservation of power, the street car operation was replaced by bus operation on the 10th October, 1948, and this bus operation is still in fprce. With the relaxing of power conservation measures, street car operation is now possible, and a decision must be made whether to return to street car o.peration or retain the present bus service. Only the most essential maintenance was carried out on the tracks and the cars during the past three or four years, pending a decision on the future Operation of the Railway. Therefore, should it be decided to return to rail operation, it would be necessary to carry out a number of improvements to the Railway, involiing heavy capital expenditures of lsome $200,000.00. But even with this expenditure, there would only be a single track railway, quite incapable of providing a satisfactory and convenient service to the rapidly developing areas adjacent to the Railway. It is apparent, therefore, that if it is decided to carry on rail operation, then the Railway_must be double-tracked, at a cost, including additional right-ofâ€"way, of possibly a million and a half dollars. When the Rapid Transit System is constructed by the T.T.C. on Yonge Street from Front Street to Eglinton Avenue, and work on this project will be started in September this year, then it is the intention of the T.T.C. to abandon rail operation on Yonge Street between Eglinton Avenue and the North City Limits. Should it be decided to retain rail operation of the North Yonge Railways, then on the completion of ,the Rapid Transit Project, the North Yonge Railways will have no connection with the City rail system and would be forced to provide car house, shop and other ter- minal facilities, involving heavy expenditures. It should also be understood that the expenses re- ferred to above could result in an increase of faresbecoming necessary. Passengers carried in the first six full months of bus operation this year have increased 22% over the corresponding previous six months, and the operating profit for the first six-months of 1949 is more than double the profit for the first six months of 1948, when the street cars were in service. No difficulty was experienced in the past winter’s operation, and when the highway is widened mirth of Steele’s there should be little, if any, interference to the ser- vice by the summer traffic. What then is the solution to our problem of (public transportation‘ on Yonge Street? The alter- natives are trolley, bus, _or gas or diesel bus operation. From estimates prepared for us, trolley bus operation would require a capital expenditure for poles and overhead construction, of over quarter of a million dollars, I with resultant heavy annual fixed charges, and very possibly operating losses, with same fares maintaining. Moreover, trolley pus operation would still be affected by power restrictions, and the four wire overhead over Yonge Street would be‘ far from sightly. operation will involve the municipalities in capital expenditure. Neither gas nor diesel bus ion agencies has demonstrated that diesel bus operation is cheaper Experience of many transportat than gas bus operation. The vote on the question will be taken on Monday. September 26th, 1949, as nearly as p05:- ible at the same places as for the annual‘municipal election, and the polls will be open from 12 noon to 9 p.m. D.S.T., on that date. Diesel buses have been operated since the 10th October, 1948, and-have given convenient, satisfactory and attractive service. Oak Ridges Taxi KING 84R31 24 HOUR SERVICE WE DELIVER DAILY Int'erior arid Exterior Paper Hanging RICHMOND HILL HARDWARE Phone 426 The municipalities would still own and control _the bus operation. Your Council after careful consideration of all the factors involved, recommends the contin- Painting Owners of Richmond Hill: -â€" of this village has deemed it advisable to submit the following question to you: RICHMOND HILL’S NEW TELEPHONE BOOK THE BELL TELEPHONE IT’S GOING TO mass: /‘ and control the bus operation authorize an agreement between the corporations Vaughan, the Village of Richmond Hill and the buses on Yonge Street?” The new telephone directory is now being given its final touches before going to press. Should you wish to make any last-minute changes in your listings, please call your Telephone Business Office without delay. E) COMPANY OF CANADA S. R. VnnDUSEN. Manager 73111 P. C. HILL Reeve