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â€"lnstruoted the township engin- eer to prepare a preliminary re- port in the matter of the town- ship providing for sewage dispo- sal at the site of the proposed new hospital on Vaughan Road near Richmond Hill. -â€"AutJhorized the installation of a culvert in the drainage ditch running west from the Munici- pal Offices. Maple, through the G. M. Hamilton farm, part of lot 20. concession 3. â€"â€"â€"Advised the C.P.R. to consult with the township engineer to revise the planned location of *the signals at the Steeles Avenue crossing to coincide with the 'township's plans for proposed crossing improvements. â€"Agreed to install a drainage pipe in the ground from Rock- view Gardens South in Elmwood Acres. Concord. providing the benefiting property owners would assume the cost of the pipe. â€"Heard a report from Council- lor Mrs. Ruth McConkey that the Triâ€"County Planning Workshop held June 29 at Newmarket was attended by 135 persons repres- enting 36 of the 44 municipali- ties concerned. â€"Said "H: @1116"sz to its stated policy not to consider any -IAIWM yvny; 11v» w Lullwlutl any; applnatiop‘ {qr nggqni'ng' “priofl HOW This Newsgager Helps Advertisers” We hope. in talking honestly to you about the car business in this column. that we can convey to you a true picture of our busi- ness. Should you decide to pat ronize us, we don‘t intend (o waste our advertising dollars by not following through with the satisfaction we promise. 'lo the Ontario Municipal Board hearing relative 1.0 the Official Plan and Zoning By-law schedul- ed for today. If your reli‘gian suits you. you should have no reason to criti- eiu the other fellow's. Often this is the case with a new product, introduced to the market with an expensive adver- tising splash. But the image never lasts unless the product delivers the satisfaction it, promises - un- less the picture of promised sat- isfaction is REAL. This is true of all advertising that doesn't represent the facts. lts cost rep- resents wasted money. Our basic attitude in running I car dealership is to create the kind of establishment that we would want to do business with IF WE WERE THE CUSTOMERS. Customers want honest treatment. truthful guarantees. good service and fair value in everything. Give them thnt 1nd you‘ll keep them. According to the psychology experts. it's the public‘s men- ;' til "image" - or ‘3 mental picture - of “i I product or busi- -~ mess that accounts ‘for its success or failure. Sometimes‘ I good Image of a h, 3_ Be". business or product can be built up by clever adver- tlslnz propaganda to bring over- night success. STACKED DECK Education places trump card: in the hands of a man when he plays the game of life. SO TRUE Taxes never dieâ€"they just stick and grow. and all the old ones remain with us. Vaughan Township council, at its meeting on July 10, handled the following matters in addition to those reported elsewhere in ‘this issue. ‘ â€"Agreed to pay the cost of a 9- Ioot wire standard farm fence or contribute the same amount to- wards ‘the construction of a chain link fence on the common boun- dary between-the Thornhill An- glican Church Cemetery and the township owned park property in the Ball Subdivision, .3 distance of 225 feet. EVERY SATURDAY at 9 pm. â€"- Square and Modern Dancing starting May 20 at Cedar Beach Park. Musselman's Lake, Norm Graham and his Original Har- vesters with music as you like it. Admission $1.00. tfc45 JULY 15 â€" Saturday. Court Newora Canadian Order of For- esters. Midsummer dance - mo- dern & old time . dancing from 8 to 12 pm. Aurora Highland Golf Club. refreshments. every- one welcome - tickets $2.50 per couple may be purchased at door. Proceeds for youth activities. Did you ever stop to think of what it is that makes people buy one product rat-her than another? 01- why one business prospers and another fails? EVERY SATURDAY NIGHT â€" 9.00 pm. - 12.00. Dancing to Max Cameron’s Orchestra, at Canad- lan Legion Hall, Carrville Road. Riuhvale. Sponsored by Rich- mond Hill Branch 37 Canadian Legion. $1.00 p_er_ pgrson. tfc36 “55-5.. at 145â€"12311". at the Canadian Le- gion Branch>3f15r ACarrville Rd. 'B‘mgo every Wedneiday Evening THE DODGE ONTARIO CAR CO. LTD. I959 Yonu St. at Cummer Willowdale Vaughan Council Briefs WE ALL BUY THE IMAGE Coming Events BE TOLERANT clwz Describing twa trips to the Tower discount store in Scarboro, the inspector declared that he wouldn't go again. After making about a mile an hour he could find no place to park. He, like other witnesses, stressed that nearby streets would. on occa- sion. be choked with parked cars. Sustained cross- examination by township solicitor Lucas failed to shake the OPP officer's evi- dence. “Dollar Sign Only Thing" During the hearing. petitions from other area residents. com- pletely in favour of the discount store project. were introduced. Giving a broad hint that even if the Municipal Board members found in favour of the applica- tion, the case would be carried right to the provincial Cabinet. Joseph A. Mulholland, lawyer from the Vaughan side of Yonge Street. criticized trafiic condi- tions and declared that Mark- ham council had made up its mind to get assessment at all costs. Health Authority Heard Peter Block. professional en- gineer attached to a sanitation branch of the Ontario Depart- ment of Health, said that his de- partment had “serious misgiv- ings” as to the ability of septic tanks to handle the disposal prob- lem which would be created by the discount store. even on a temporary basis. Large septic tank installations were difficult to run. he declared, referring to present difficulties at Thornhill High School. 'OMB Hearing Bei 'Parking Proposal: Vaughan Township Planning and Building chairman. Deputy- reeve Jesse Bryson. told “The Liberal" that approximately 200 taxpayers out of some 6,000 at- tended the four recent public meetings held to familiarize them with Vaughan's Official Plan and Zoning By-Law. and that the pro- posed car parking regulations created the biggest fuss. The Ontario Municipal Board hearing got underway at 10 am. today at the Municipal Building. Two other points created some discussion. but not in any con- troversial sense. One involved the planned future road width maximum of 120 feet. At present roads vary in width anywhere from 6-6 to 120 feet. Theoretically the present maximum width is 120 feet now. hence this width will become- oflicially formalized. The second point has it that in Another province of Ontario witness was heard when R. E. Roberts. section head of the Community Planning Branch of the Department of Municipal Affairs,, took the stand. He de- clared that "traffic attraction" “The dollar sign is the only thing in which township council is interested," said James H. Kearns of 23 Kirk Drive. spokes- man for embattled residents on Kirk Drive and in the Uplands area across Yonge Street in Vaughan Township. M-r. Kearns. treasurer of the TTC, spoke of the high quality of homes in the area. He asserted that the coun- cil was not interested in the welfare of those who lived in the district. (Continued from page. 1) clared. on a highway which was already at saturation point at certain times. When asked about control of traffic by lights, he asserted that his department was trying to do away with them. They were the cause of many rear end collisions. No matter which way people came to the proposed discount store. said Inspector Taylor. they would have to travel the 1.3 miles of road where Nos. 7 and 11 Highways run together. Average daily traf- fic on that stretch, even on week- days and paying no attention to week-end figures, was over 25,000 cars already, he declared. .would be l1 violated th ning, that planning a more thoug tion by Mr citor, the \' was a gro projects sh the light ( whole area On many two-day ht made to m be created count store Several M as to whet with Bayvi No Tower Discount Store Says O.M.B. MEASURE OF SERVICE...MARK OF INTEGRITY TII. 4-1105 “THE LIBERAL" HOME PAPER OF THE DISTRICT SINCE 1878 "This newspaper is I. member of the Audit Bureau of Circulations. I nonprofit, cooperative association of publishers, advertisers. and adver- tising agencies. Our circulation is audited at regular intervals by expen- enced A.B.C. circulation auditors and their reports are made available to our advertisers without obligation. Let us show you how the combination of this experience and audited circulation facts” can help you to get maximum results from your sales messages. Call us this week. Many merchants look to this background of experience and understanding for assistance in reaching their audience most effectively. It is an unusually strong right hand to their merchandising effortsâ€"an efl'ective source for in~ formation and advice. For a long time it has been our job to meet the people of our areaâ€"in their homes, work, schools, churches, and in their civic and social activities. It has been our job to understand their needs and desires; to report their joys and sorrows. ’ Few know this area and its people better than We. We’re newspaper people, with our ears to the ground and strength in our right hand. With a Strong Right Hand would be heavy, that the project violated the principles of plan- ning, that it was “piece-work" planning and should be given more thought. On cross-examina- tion by Mr. Lucas, township soli- citor, the witness said that there was a growing idea that such projects should be- looked at in the light of their effect on the On many occasions during the two-day hearing reference was made to new roads which would be created if and when the dis- count store project went through. Several witnesses voiced doubt as to whether roads connecting with Bayview Avenue would be- come a reality and also spoke of the immense problem of get- ting out into Yonge Street trafiic. Consultant Heard Two other points created some discussion. but not in any con- troversial sense. One involved the planned future road width maximum of 120 feet. At present roads vary in width anywhere from 6-6 to 120 feet. Theoretically the present maximum width is 120 feet now. hence this width will become officially formalized. The second point has it that in future no residence in agricul- tural areas can have less than 25 acres. The present regulation calls for 10 acres. The parking regulation proposed says that no overnight parking will be allowed from the lot line to the house. Star bout of the whole hearing was the oral duel between Dr. E. G. Faludi, planning consultant who was called as a witness for those opposed to the project. and John Conlin. leading counsel for the Tower people. Listing his objections to the project. Dr. Faludi declared that it was up to planning boards to stop hap- hazard zoning. Mr. Conlin. early in his cross-examination of Dr. Faludi. suggested that he had worked on both sides of similar propositions. “Yes. with you as lawyer." shot back Faludi. “It would be a crime to put a shop- ping centre of this type in such a location,” said Dr. Faludi as Vaughan Township's Plan On Deck OMB Hearing Being Held At Maple Parking Proposals Are Not Liked AV. 5-3316 Mr. Bryson said: "From every point of View it is essential that the townhip be enabled to control parking and obviate unfavourable aspects of the situation. This control doesn't mean that the police force will indiscriminately tag privately owned cars. They will use discretion. There have been quite a number of objec- tions to the proposal and re- quests that it be modified." Mr. Bryson said he didn't see how modifications could be made without defeating the end sought and said: "I think I can safely say that the planning and build- ing committee will be disappoint- ed if the board hearing results in this regulation being thrown out." Mr. Bi‘yson said \this regulation was the result of innumerable complaints in the past from sub- division dwellers who object to people indiscriminately parking jalopies, commercial and other vehicles in the driveway; and on the lawns for weeks at a time. This practice is said to make for unsigh‘tliness and general incon- venience. Simply and quietly. Mrs. Edith Patte of 3 Longridge Road in Uplands Park, registered the ob- jections of a wife and mother. Following her statement that she was not connected with any rate- payer group. Mrs. Patte said that she had come forward only be- cause the members at the board had said that anyone with opin- ions would be welcome to speak. Encouraged by Municipal Board Chairman Jam-ieson to say what was on her mind. she spoke of years of saving for a home and followed by describing traffic conditions even under present circumstances. It was a “hair- raising dash" to get youngsters across the road in safety. Shop- ping facilities in the area and within a very few miles were more than adequate now. Mrs. Patte declared. There were 130 stores within normal reaching distance. The whole project was “pre- mature. unplanned. and full of uunresolved dangers,” said Mr. Brewin in his summing up. Mem- bers of the board took only a few minutes to reach their deci- sion to refuse the application, returning to the council chamber within a matter of minutes after retiring to make their decision. Woman Makes Appeal he countered. often wittily, every objection made by the lawyer in a cross-examination which ran for an hour and a half. As part of its summer project the Canadian Mental Health As- sociation has sponsored a bus trip to Midhurst Provincial Park for some of the residents of the Ontario Hospital at Aurora. Mrs. Iris Jankowiak and Mrs. Anne Murray, Volunteer Visitor of Richmond Hill. were invited by the hospital staff to accompany the boys and a bus with thirtyâ€" five boys, three members of the staff and the two volunteers left for the day. The volunteers reported crisp and cloudy day. but Bus Trip For Hospital Patients Staged By Mental Health Group Lions International is best known for its many youth proâ€" grams. community service proj- ects, sight conservation activities and aid to the blind. Last year Lions Club: around the globe completed more than 200,000 inâ€" dividual community service proj~ ecu. WATERMELONS MIRACLE WHIP GEORGIA â€"N0. 1 GRADE HENLEY’S CHOICE TOMATOES Lions Elect International President MITCHELL’S VITAMINIZED KRAFTS BARBEQUE SAUCE SHORT RIB or BLADE MAPLE lEAF HOT DOG WIENERS MAPLE LEAF ONTARIO FRESH GREEN or WAX BEANS APPLE JUICE 248oz-fins69 “MOCK CHICKEN, MAC & CHEESE, PICKLE-PIMENTO” FRUIT COCKTAIL 215m47 KELLOGG’S ALL STARS OAT CEREAL BOVRII. CORNED BEEF 12 oz. tin 49c COOKED MEATS 2 602- pkos- 43 but as SALAD DRESSING war-but39c Mid‘hurst Park. with its won- derful nature trails and superb outdoor cooking facilities, proved an ideal spot for this type of outing. After a barbecue at which everyone assisted, sports, games and walks were partici- pated in. stming was not included in the programme. this did not matter. The boys. who very sel- dom leave the hospital grounds, were in a great state of antici- pation. An outing of this kind is a rare event for these boys. Dr. Rice and his staff are hoping that more of these trips will be sponsored by other organizations so that all the 285 residents may have at. least one trip of this kind during the year. The ‘head of the house may be a big gun at the office. but at home he's just a pop gun. a big gun at the office. but at: home muuum Ill! LIMITED ‘ - 3198 Yonge Street N.. Richmond H111 TUmer 4-4411 lmunmuuuuuuuu\ummummu‘lnu1luuulmunmmuuuuuuumuummumuumuum\tmmummuul|lIluuuumuuuuummuuummmwnnmmmmlummumuuumIimumumuummuuuum! he’s just a pop gun. minimum“!ummmunuumumuuumululmmuuuuml mmmmmuuuuummmmlmmm lmmmumuuummummun1mmum“mu1mmmmmmuummum“umummmmmmiuuum\\l\\\\\\\\\\\\\\\\fi “BLADE BONE REMOVED Ib.39‘ Lagerquist Studio EST. 1946 TU. 4-2791 DEFLATED THE LIBERAL, Richmond Hill, Ontario, Thursday, July 13, 1961 not included in FO‘ODLAND 18 lb. AVERAGE CHERISH YOUR WEDDING DAY, WITH BEAUTIFUL PHOTOGRAPHS CANDID â€"- STUDIO -â€" 0R BOTH 29 Yonge St. Richmond Hill PRICES EFFECTIVE JULY 13. 14. 15 CALIFORNIA SUNKIST N0 EXTRA CHARGE pkg. of 8 3 DOZEN 2 20 oz. tins 35c 14 oz. bttl 8 oz. pkg. -37c