Richmond Hill Public Library News Index

The Liberal, 22 Dec 1966, p. 23

The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

Newspaper Advertising DOESN’T INTRUDE PEOPLE IUY NEWSPAPERS BECAUSE THEY WANT ALL THE NEWS It Goes Where It Is Invited There are no gadgets to turn off the advertising in newspapers. Nobody wants it turned off. Every survey ever made shows that people prefer to have the newspaper they buy contain advertising because the They are as much interested in the advertising columns as the news columns because advertising is the news of what is available in goods and services in the stores they know. It is there to be read at the time and under the circumstances when the reader asks to be informed. It is there for the housewife to tear out the ads and take them with her when she shops. The newspaper is there all day and far into the night. It is there for the whole family to read! There are no dials to turn on. There is no problem of turning the dial at just the right time. There is never a question about the advertiser's message to the reader, Newspaper Advertising Goes Where It Is Invited. No Other Medium ON SALE EVERY THURSDAY MORNING ~74”; “Home Paper Of The District Since 1878” Can Say That Kim ml Advertising ls News! And She Does! And They Do! THE LIBERAL. Richmond Hi1], Ontario.

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