Newspaper Advertising DOESN’T INTRUDE It is there to he read at the time and under the circumstances when the reader asks to be informed. It is there for the housewife to tear out the ads and take them with her when she shops. There are no dials to turn on. There is no problem of turning the dial at just the right time. There is never a question about the advertiser's message to the reader. The newspaper is there all day and far into the night. It is there for the whole family to read. PEOPLE BUY NEWSPAPERS BECAUSE THEY WANT ALL THE NEWS It Goes Where It Is lnvEted They are as much interested in the advertising columns as the news columns because advertising is the news of what is available in goods and services in the stores they know. There are no gadgets to turn off the advertising in newspapers. Nobody wants it turned off. Every survey ever made shows that pe0ple prefer to have the newspaper they buy contain advertising because the Newspaper Advertising Goes Where It Is Invited. No Other Medium ON SALE EVERY THURSDAY MORNING “Home Paper Of The District Since 1878†Can Say That m ml Advertising Is News! And She Does! And They Do! THE LIBERAL. Richmond Hill. Ontario.