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THE LIBERAL, Richmond Hill, Ontario, Wednesday, Sept. 11, 1974 1. We promised pn'oes competitive with our major competitors. 2. We promised the best values in weekly specials. Overall. ifyou shop at Loblaws on a weekly basis. you‘ll be gelling the very top value lor your shopping dollar. ' True. we may get beat on price on some items in any given week. But on the other hand. we‘ll also have our share of price advantages. Anothcr’ pun bf this policy is that wherever there are two or more pnccs on an mdnvidual item. the lowest price will always prcvuil. (Fur promise oi‘thc very top value isjUsl one part ol‘u pricing policy 1th aims at bringing you the lowest possiblelfood prices No one will beat us on weekly specials. lfa competi- tor advertises a lower price. we automatically come down to meet it. We‘re living up to [his promise. Also. ou’r specials feature everyday nems. A great price on something you wouldn‘t normally buy )5 no bargain for vou. 3. We promised a fresh, clean shopping environment. We put ou'r specials right up front in prominent displu)‘s.Wc want you to lake udvuntaoc of them. lfwc 30 run out 0le specialâ€"we'll give you :1 minchcck 4. We promised the widest, most complete selection of any supermarket. Over a vcar ago we made a number of promises to you. We took these promises seriously. And we think nur people have done an excellent 'ob ofliving up to them. Apparently you do loo. because our sales figures 5 ow we‘re winning over new customers every week N05; we‘d like to bring you Jp-to-dutc on exactly how {vcll \x'c'x'c kept those promises. . This is why we still say.“Morc than the price is right." We lived up to this one at the start. And we‘re living up to it no“; This means thatâ€"us u Lobluws customcr~y0u‘rc :1th to gct not nnl} what you want. but in the brand and size you want too. It means at Lohluws. vou make \v'our choiceT-it‘s not made for VOLI. doing more We have _a regular in-store program designed to insure Clean. easy- m-shop stores wrth well-stocked shelves. We‘ve renovated many ofour stores. and we‘re in the process 01‘ ' We believe housekeeping is one ofthe basics ot‘this business.Wc aren’t about to let you down. THE BLAWS PROMISES. at We wouldn’t have made them if we didn’t intend to keep them. More than the price is right. 5. We promised well-informed personnel who will give ou the assistanoe 4}: you require. We've made every cfl‘ort to have our personnel know lhc husicx nt‘thcir stnrc so they can answer your questions. 6. We promised the freshest fruits and vegetables. We always start with the very top grade produce from our supplicrx. You can count on that. But wc also promiscd that our fruits and \‘L‘gcluhlm would be fresh nu/ unly when _\ou houuhl them. but whcn \‘ou Lchlhcm us well, qualin mcul. After than. \u‘ give you the finest trim pmsihlc so you don‘t pay for meal ynu can‘t use. Nu! only that. our people are (ruined to stop what they‘re doing and gi‘ assistance il‘mu need it. Every piece of Lohluws mcul has to five up to rigid standards hci‘nrc nur men will hm i1. So we upgraded our cquipmcnl: rcl‘rigcrulcd Irucks. A spcciul rcl'rigcrulcd scclion ul‘nur new distribuâ€" tion ccnlrc. And wc uddcd cllicicncics in gutting the produce tn the stores as soon :15 pmsihlc. Tu back our meal promise. we ufl‘cr you this guarantee: il'you urcn‘l satis- licd with (Mr piccc ol‘ Lnbluws méul. we‘ll give you Vour moncv buck. 8. We promised top quality and value in Loblaws brands. Lobluws brands ofl‘er u very practical way for you to watch wur budget.Wc l‘ccl we‘re wcfl on our way to having the best privzite label program in North America. Our brands olTer u very real savings over national brands on over 350 different items. outstanding quality that we can back our brands with the easiest~to-undcrstund. most . powerful guarantee we could think ofâ€"once againâ€"total satis- faction or your money back. And they ochr such E Ei Wc u'lwuw slurl with It's {hut simple uct \nur mnncv hack The Loblaws PlatformTen romises. (fwe haven‘t lived u to every one oflhcm [009}. well. it hasn‘t Been for lack oftrying.We do eel we’ve made incredible strides. And we aren't stopping now. We’re constantly improvingâ€"and proving that more than the price is right. 9. We promised friendly, courteous personnel. LOBLAWS PLATFORM. 10. We promise to be not only a responsible business in the community, but a participating citizen in it. 4. We promise the widest. most com- plete .sclcclion of any supermarket. 5. We promixc well-informed person- ncl who will give you [he assistance you rcquirc. We asked our eoplc to bend over backwards to be as courteous and friendly as they ossilzly could. We eoul n‘t have usde for u better response. It may he an old-fashioned \‘lI‘IUL‘. but as far as we‘re concerned. it‘s :1 large purl ol‘whut this business is all about. I. We promise prices competitive with our major wmpclitorx. 2‘Wc promise the best mlch in weekly specials, 3. We promise a fresh. clcun shopping environment. This is a new promise. But it‘s not a new philosophy for us. And we think we have the track record to convince you that this is not another hollow corporate promise. Our Family-Card chequeâ€"cashing plan and our on-stafl" Consumer Advocate are good examples of the way we do a little extra to accommodate our customers. Our employees are often involvedâ€"despite their heavy schedulesâ€" with neighborhood. school and government groups in the community. We think this kind ol‘ participation is important and we encourage it. Alter all. we live in the communitv too: We want it to be as nice as possible. 9. We promise friendly, courteous personnel. If). We promise to be not only a responsible business in the com- munity. but a participating citizen in it. 7‘ We promise the finest quality meats 6. We promise the freshest fruits and vegetables. 8. We promise top quality and value in Loblaws brands.